Google UK Economic Impact report

Fuelling Innovation across the UK

We've called the UK home for over 20 years, and have never been more excited to be helping the nation to harness the power of helpful new innovative technologies. AI presents an enormous opportunity to enhance the lives and businesses of everyone across the UK - we are committed to working together to help see that potential delivered.

We've called the UK home for over 20 years, and have never been more excited to be helping the nation to harness the power of helpful new innovative technologies. AI presents an enormous opportunity to enhance the lives and businesses of everyone across the UK - we are committed to working together to help see that potential delivered.

Debbie profile image Debbie signature image VP and Managing Director for Google UK and Ireland

AI is the most profound technology that humanity is working on today. It’s a critical part of solving big societal challenges, from tackling climate change to developing new personalised medicines. That’s why it’s so inspiring that some of the early seeds of this extraordinary technology were sown right here in the UK. From British mathematician Alan Turing in the 1950s, to the team at Google DeepMind’s work on protein folding today.

The UK is home to world-leading academic institutions, an enviable startup ecosystem and millions of businesses, large and small, using digital to drive growth. This country has an enormous opportunity to continue its rich tradition of technology leadership. It’s a hub for innovation that Google has been proud to call a home for over 20 years.

Google commissioned this Economic Impact Report to delve into the potential that AI presents for the UK, as well as to understand in more detail how services like Google Search and Maps are creating tangible value up and down the country.

"AI-powered innovation could create over £400 billion in economic value for the UK economy by 2030"

Based on their in-depth research, Public First has calculated that AI-powered innovation could create over £400 billion in economic value for the UK economy by 2030. That’s not just a big number - it’s an untapped potential that can benefit everyone across the UK: every sector, every industry, every aspect of our lives.

But for the opportunity of AI to be realised by everyone, we know we need to work together. There are three important ways that Google can help unlock the potential of tech in the UK:

  • Equipping the UK: with tools and tech investments;
  • Enabling everyone: to develop the skills they need to harness technology;
  • Engaging with the ecosystem: to ensure a future that will benefit all.

One of the ways that Google is equipping the UK is by putting AI-powered tools into the hands of people and businesses today. This report calculates that these tools and services will create £118 billion in economic value in the UK in 2023. Another way is by investing in Google’s UK presence, for instance with the $1 billion purchase of the Central St Giles office, as well as a new development in King’s Cross - providing capacity for up to 10,000 Google employees.

It’s important that digital opportunities are open to everyone in the UK. That’s why Google is focused on enabling everyone to develop the skills they need to harness technology. Google launched its digital skills programme in 2015 with teams visiting over 500 locations across the UK, from Glasgow to Port Talbot, Sunderland to St.Ives, offering free training to more than one million people, helping them grow their businesses and careers. Google Career Certificates are putting thousands of Brits on a path to highly paid tech jobs and Google for Startups delivers programmes to support startups across the UK.

"Google's tools and services will create £118 billion in economic value in the UK in 2023"

Realising the potential of AI is not something one company can do alone, which is why we are focused on engaging with the ecosystem to ensure a future that will benefit all. From the Government, to academics, entrepreneurs and businesses, we all need to work together to fully maximise the opportunity. This includes developing access to compute capacity, realising ambitious R&D targets and developing a responsible, pro-innovation regulatory framework.

AI presents an enormous opportunity to enhance the lives and businesses of everyone across the UK - we are committed to working together to help see that potential delivered.

Region Name

Our impact in the UK

We're growing the UK economy

£7 billion

of supplemental income generated by British entrepreneurs per year

Products like Google Ads, YouTube and Google Workspace have enabled people to earn from side hustles like selling goods online or freelance work.

17 million

workers' hours a week saved by Google Search and Workspace

The equivalent of producing a £35 billion improvement in productivity for the UK economy.

7 million

people across the UK have learnt a new skill through Google Search

This has led to an increase in productivity in the UK’s economy worth over £26bn in the last year.

£20 billion

worth of UK goods and services exported globally with the help of Google Search and Ads in the last year

2 in 3 UK businesses say our products like Google Search and Ads help them find new customers.

£9.9 billion

in revenue generated by the Android app economy for British developers in the last year

Alongside revenue generated from distributing apps through Google Play, developers also receive a significant income from contract work developing apps for businesses and brands.

457,000

jobs across the UK are supported by the Android app economy

Android has saved developers in the UK over 1 million days, the equivalent of £300 million in reduced development costs.

We're growing the UK economy

  1. £7 billion of supplemental income generated by British entrepreneurs per year

    Products like Google Ads, YouTube and Google Workspace have enabled people to earn from side hustles like selling goods online or freelance work.

  2. 17 million workers' hours a week saved by Google Search and Workspace

    The equivalent of producing a £35 billion improvement in productivity for the UK economy.

  3. 7 million people across the UK have learnt a new skill through Google Search

    This has led to an increase in productivity in the UK’s economy worth over £26bn in the last year.

  4. £20 billion worth of UK goods and services exported globally with the help of Google Search and Ads in the last year

    2 in 3 UK businesses say our products like Google Search and Ads help them find new customers.

  5. £9.9 billion in revenue generated by the Android app economy for British developers in the last year

    Alongside revenue generated from distributing apps through Google Play, developers also receive a significant income from contract work developing apps for businesses and brands.

  6. 457,000 jobs across the UK are supported by the Android app economy

    Android has saved developers in the UK over 1 million days, the equivalent of £300 million in reduced development costs.